Blackmagic Production 4K Camera Price Drops

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Blackmagic just announced that their newest camera, the Blackmagic Production Camera 4K, will be sold at a mind boggling $2995. I find it interesting that this news comes out shortly after Panasonic announces their 4K GH4 camera which is rumored to retail for under $2,000.  At any rate, there are going to be a lot of options as budget filmmakers consider 4K upgrades to their DSLRs. Check out the press release below for more information.

Blackmagic Production Camera 4K Shipping Now with New Low Price

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Fremont, CA – February 10, 2014 - Blackmagic Design today announced the Blackmagic Production Camera 4K is now shipping and with a new low price of US$2,995. This new low price will be available for all customers, including existing pre-orders. Blackmagic Production Camera 4K is available now from Blackmagic Design resellers worldwide for only US$2,995.
“The support from the creative community for the Blackmagic Cinema Camera and Production Camera 4K has been amazing,” said Grant Petty, CEO, Blackmagic Design. “As with all of our products, we work hard in production to reduce costs so we can pass along the savings, even to our first Blackmagic Production Camera 4K customers. The Blackmagic Production Camera 4K is a perfect companion for ATEM Production 4K switchers and we hope the new low price will help more customers to expand their Ultra HD live production set ups with even more camera angles!”
About Blackmagic Production Camera 4K
Blackmagic Production Camera 4K is a super high resolution 4K digital production camera for Ultra HD television production. Featuring a large Super 35 sensor, professional global shutter as well as EF and ZE compatible lens mount, the Blackmagic Production Camera 4K captures high quality ProRes™ files, giving customers a complete solution to shoot amazing high resolution music videos, episodic television productions, television commercials, sport and documentaries.
The Blackmagic Production Camera 4K has everything customers need right out of the box including a built in SSD recorder, rechargeable battery and a large 5” LCD touchscreen. In addition to focusing and monitoring shots, the touchscreen also lets customers enter metadata and change camera settings all on a single easy to use interface. Customers also get a full copy of DaVinci Resolve for amazing quality color grading and finishing for Mac OS X and Windows computers.
Key Features
Ultra HD 3840 x 2160 resolution
ProRes 422 (HQ)™ recording
Super 35 sensor
Global shutter
EF and ZE compatible lens mount
Built-in SSD recorder
5” LCD touchscreen
Metadata entry
6G-SDI output for 10-bit HD and Ultra HD
Availability and Price
The Blackmagic Production Camera 4K is available now for US$2,995 from Blackmagic Design resellers worldwide.