Why We Need To Rethink How We Value Cameras And Gear

Over the past several years us filmmakers have slowly adapted an obsession with what cameras we own. I think we have placed too much value on our cameras and need to rethink how we value cameras. Lets start by going back to 1977.


The Past

Below is a picture of the Panavision PSR 35mm motion. This camera was used on Star Wars: Episode IV – A New Hope by George Lucus. Clearly this camera is massive, taking multiple people to operate and move. And thats just for simple camera moves… It must have been quite the operation to get a jib shot.



Not only were these cameras bulky, but they were expensive. Nobody owned one, you knew how to operate them and you would get a camera from a rental house. But that has now changed…

Cameras Are Becoming Disposable

In contrast to the cameras Lucus used, today’s cameras have gotten a lot smaller and have taken huge leaps in quality. Here is an image of the new Blackmagic Cinema Camera in a small rigged package from Wooden Camera:


With this new age of affordable cameras that can be purchased by anyone, we have become obsessed with the idea owning the “best” camera. So much so, that the rest of our camera system and equipment is taking a hit… Real cinematographers understand the importance of quality tools across the board. For the rest of us, it is tempting to neglect everything after the camera…

With these smaller cheaper cameras we need think differently about what gear we buy and how we use them.

It is no longer about the camera… Cameras are coming out at alarming rates and features and specs are changing fast, so instead of worrying about which camera you will use for the next year or two, you should focus on lenses, tripods, stabilization equipment, cages etc. Camera’s are going to continue to change, and something better is always going to be around the corner. So equip yourself with a kit that will shine with any camera.

The RED Epic below won’t always be the best camera for the job, but the Optimo mounted to it will remain a timeless tool for storytelling. And while you probably won’t be able to afford an Optimo, you could probably save for a set of Nikkor primes, or slowly build a set of Zeiss primes, both of which will last you a lifetime.


I’ve been making this change in my thinking more and more, I haven’t been buying camera specific exclusive stuff. A solid set of Canon, manual Zeiss or Nikkor lenses is more important than which large sensor camera you buy. You can always sell your camera or rent new stuff to move up, but it is a lot more expensive to purchase crappy gear that has little to no resell value. Same goes for tripods, audio equipment and lighting. Get solid stuff and invest in good gear where it counts.

Of course I’m not saying the camera doesn’t matter at all, that would be silly. What I am trying to convey is that it isn’t the end all. It blows my mind how many people spend hours, days or even weeks researching which camera is “best” and then they get a kit lens because they spent all their money on the camera body. If it means you have to get a cheaper camera to get some solid glass DO IT! You can always sell your body and move up.


For those of you who are now thinking “Great…. Well I can’t afford that kind of gear!” don’t worry. There are some solid solutions that are affordable and high quality.

If I was getting started today, and didn’t have a large budget, here is what I would do…

I’d buy one of the these tripods:

Along with the tripod, I would pick up 3 Manual Nikkor lenses (Specifically, a 24mm, 50mm F1.4, and an 85mm). You can find some good deals on B&H Photo Video’s used department.


If you can Only afford one lens to start with, try a 35mm for APS-C cameras, and the 50mm for full-frame cameras.


So before you buy another camera, I would encourage you to take some time and figure out where your kit is taking a quality hit then make your purchasing decisions accordingly.