100 Cats Released in IKEA

This must have been one of the most difficult productions. Ever. Not only are you dealing with a herd of uncontrollable felines, but you’re releasing them into an environment loaded with nooks and crannies. Brilliant marketing in the ad, but not one I would want to produce!

IKEA cats advert

And you can’t miss this behind the scenes video:

IKEA Cats Behind the Scenes