This is a longer video, but it is an incredible story of how SmallHD started. Love this documentary by Shane Hurlbut.
Vimeo Description:
Learn how Wes Phillips and Dale Backus from SmallHD won the “Doritos: Crash The Superbowl Contest” not once… but twice and then how they used their earnings to fund the growth of SmallHD.
http://www.hurlbutvisuals.com/blog/2013/01/big-winners-the-smallhd-story/