Blackmagic just announced that their newest camera, the Blackmagic Production Camera 4K, will be sold at a mind boggling $2995. I find it interesting that this news comes out shortly after Panasonic announces their 4K GH4 camera which is rumored to retail for under $2,000. At any rate, there are going to be a lot of options as budget filmmakers consider 4K upgrades to their DSLRs. Check out the press release below for more information.